Monday, January 27, 2020

Evaluation Of Coca-Cola Corporation Environment

Evaluation Of Coca-Cola Corporation Environment Coca-Cola was established on May 8, 1886 by Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia. It was first sold in Jacobs pharmacy for five cents per glass. Initially Coca-cola was sold as a drug, Pemberton during that time considers Coca-cola as a cure for diseases such as dyspepsia, morphine addiction, headache and impotence (North America Operating System, 2008). Coca-cola Company is one of the most popular companies in the world. Aside from the fact that it is also one of the oldest corporations that was able to withstand World War II and other changes in the economy over the past years. The fact still remains that it is one of the most famous brands of Cola in the world (The Coca-Cola company case n.d.). The Coca-Cola Company was able to resist the hindrances that occurred; the company was able to utilised change management as efficiently as possible to withstand the obstacles. As mentioned earlier, changes in management is caused by three different factors which are the external environment, internal changes and the proactive reaction to possible threats and difficulties. Temporal Environment Evaluation- over the past decades, the Coca-Cola Company has faced a number of changes in the external environment that have transformed the management of the company. One of the best examples is during the World War II. The company was able to maintain the status of the company, at the same time, was able to enter new markets despite the environment. Instead of lying-low because of the war, the company became more aggressive through providing free drinks for the GIs during the World War II. Through this the corporation was able to hit two birds at one stone. First, because the carbonated drinks sent by the company, it became a patriotic symbol by the United States soldiers in which led to consumer loyalty. Second, the company was able to take advantage of the situation and established the product in newly-occupied countries by the Ally forces and because of that the company established plants in various locations worldwide paving the way for its post-war expansi on. Another aspect in the external environment is the change of taste and expectations of the consumers. During the mid-1980s wherein the Americans favoured the sweet taste of the rival product, the company created its counterpart but became a commercial failure; however instead of backing down, Coca-Cola changed its management strategy and returned the old formula, and just renamed it as Coca-Cola Classic. And with the rise of obesity in the United States and consumers became health conscious the company released new versions of Coke in order to address the needs of these type of consumers, such products include Diet Coke and Coca-Cola Zero. In addition, according to Bool (2008) companies such as Coca-Cola are compulsory to transform due to trends that have a huge impact on their business, and one of these trends is the health and fitness. A number of people are noe investing more in their health, and in order to keep up with the trend, Coca-Cola introduced their new product which is a calorie burning soft drink, the Enviga. Moreover, Coca-Cola is collaborating with the Swiss company Nestle. Coca-Cola is dealing with innovation and change. During the Asian Financial Crisis, Coca- Cola was also triggered to change its course of management in that particular region. The responses and reactions of Coca-Cola with the external environment are its internal changes. Internal Changes- as mentioned earlier, Asia experienced its financial crisis in 1997. According to Barton, Newell and Wilson (2002) as the financial crisis swept the Asian region, the chief executive officer, Douglas Daft responded to this by mobilising his executives to workshops about how Coca-Cola would seize new growth opportunities. Barton et al, stated that Coca-Cola gave emphasis on acquisition opportunities, Coca-Cola bought acquired bottling business in South Korea which gave more access in retail stores in South Korea, as well as, better entry in China, Japan and Malaysia. Coca-Cola disregarded its country-defined market perspective and focused on regional strategic view and acquired local brands of tea and coffee. In the case of health trends and changing taste of the consumers, Coca-Cola responded to this through innovation and change. Innovation is accomplished through development of new products such as the Enviga, Diet Coke, Coca-Cola Zero, and other variants of Coke. The change is incited by the trend in health and fitness and consumer tastes which had an impact on the business of Coca-Cola. During World War II, the response of Coca-Cola to the situation is to provide free drinks to the GIs in order to access new markets in which the company was able to do. Organisational Change Management- this theory presents a general procedure for managing the change in the side of the people at an organisational level (Kotter, 1996). According to Hiatt and Creasey, the organisational change management is consists of three phases, which are, preparing for change, managing change and reinforcing change. The theory of organisational change management was effectively utilised by Coca-Cola. Different managers in various parts of the world have used organisational change management in order to address the issues that the Coca-Cola faced. From the case study (The Coca-Cola company case n.d.) these people are: One of the most notable CEOs of Coca-Cola Company is Mr. Gouzueta, he was the chief executive officer of Coca-Cola for seventeen years. He was able to determine the problem against other manufacturer of carbonated drinks. Mr. Gouizetta played a huge role in measuring the operation of Coca-Cola and developed strategies that aided the Coca-Cola to defeat competition. In addition, Mr. Gouizetta played important roles in planning and leading the tasks in achieving the goals and objectives. In addition, Mr. Gouizetta also appointed Mr. Ivester whom transformed the weakness of Coca-Cola into opportunities and strengths (The Coca-Cola company case. n.d.). Furthermore, the paper of Pigseye, the following organisational management changes that occurred in Coca-Cola over the past years. Coca- Cola has distinguished various forms of its advertisements in order to target different forms of consumers instead of focusing on one group. The company changed the packaging of Coke. Coca- Cola also developed new products such as Gatorade and it extended globally which is composed of the African group, Middle and Far East group, the Latin America group and the European Group (The Coca-Cola company case. n.d.). Interventions As part of the interventions, it is very vital to identify the leveraging changing in an organisation. In identifying the leveraging changes in the Coca Cola Company a Force Field will be used. Force Field Analysis according to Bass (2008) is a technique created by Kurt Lewin in order to analyse the forces that are opposing to change. The current state of the Coca Cola stores in Hong Kong is pretty good and it is still one of the top distributors of softdrinks in Hong Kong. However, if it will be compared to other Coca Cola convenience stores in the world the inventory, marketing, and performance of the personnel is not equal to other Coca Cola company. The company hopes to increase the efficiency of the marketing and inventory, as well as the productiveness of the workforce through implementing management change programmes. If the changes will be applied within the management and businesses, Coca Cola projects that there would be an increase in the output of the company. On the other hand, if changes will not be implemented the inventory, performance and other marketing would deteriorate and continuously be inefficient, therefore there is a possibility that the competitors might be at par or even overtake the market. According to the presented case, the main emphasis of the Coca-Cola is to meet the needs of their customers with excellent product manufacturing and product distribution. The companys change management is very fragile since they predicted that there are some marketing challenges in the near future that they need to face. In order to address the changes in the Coca Cola Company, there should a concrete identification of problems present in the company. The employees and other stakeholders of Coca Cola Company will be affected of this so-called radical changed. Basically, the route of the change is towards the workforce development and not on the services since the company has already established a reputation of delivering good services in the market. The change is also about the possible financial problems that the company may face in the near future. From this discussion, the following figure shows the force-field analysis of the change management procedures suggested to the application of change management within Coca Cola Company. Figure 1. Force-Field Analysis From this force-field analysis, it can be seen that the computed forces to change is much higher compared to the forces against change. Force-field analysis is very vital in change management (Bass, I. 2008). Meaning to say, the plan is quite logical with respect to possible opposition. Actually, change management is basically defined as the formulation and assimilation of change in a methodical process (Kotter, J. P., Schlesinger, L.A. 1979). Meaning, the major objective of change management which is the introduction of new systems in the work organisation i.e. total change project is normal to companies that are engaged in change management. This can similarly be compared to the adoption of new marketing strategies. Businesses like Coca Cola Company must normally undergo change in order to evolve to a higher level of for instance, stability, management or production. And since Coca Cola Company wanted to have an extreme development or a radical change, the CEO of Coca Cola may inc lude changing the companys mission, reforming business operations, application of new technologies, major group efforts, or adoption of new programs. Usually, the organisation is encouraged on settling on change management due to external influences, usually termed as the environment (Nickols, 2004). Thus, change management can alternately be defined as the response of different business to changes brought about by environmental influences in which organisations have minimal or absolutely no control over. Perhaps the space between the new organisation design and implementing it into actuality is the whole coverage of organisation change and development. As mentioned in the introduction, people are adaptive to change. However, certain skills must be present from the initiators of change so as to successfully implement their project. Thus, managers need to have the necessary abilities not only on detecting what needs to be changed but also how to introduce the change effectively. Thus, in this review of related literature, some of the approaches, common problems, influences, case studies and best practices in change management will be analysed in relation to the research problem. Recommended Plans With respect to the force-field analysis that has been previously conducted, the following details are the recommended plans for managing change in Coca Cola. Renewing Systems and Structures The organisational form of Coca Cola is the Entrepreneurial start-up or the simple structure. According to Mintzberg (1992) the structure is described as having a little or no technostructure at all, it also has few support staffers, restrained division of labour, minimal differentiation in the work place, and a small hierarchy in management. Moreover the behaviour within the organisation, particularly in the convenience store is not that formalised wherein it utilises minimal planning, training and liaison devices. In the new organisational form of Coca Cola businesses in Hong Kong, it would be Machine Bureaucracy. According to Mintzberg, the machine bureaucracy is an organisational structure wherein there is a clear configuration of the design parameters wherein it consistently held up researches it includes specialised routinely operating procedures, formalised procedures in the centre of operations, propagation of rules and regulations, proliferation of formalised communication throughout the company, dependence on the functional basis for tasks wherein it needs group work, comparatively centralised power for decision-making, and a complexly detailed administrative structure with sharp differences between the line and staff. In this form of organisational structure Coca Cola will be able to monitor the efficiency of the performance of the workers because there would be standard procedures and more elaborate structure of management. Cultural Web Routines and Rituals- the Coca Cola, Inc. does not have any formal training with its work force particularly within the convenience stores. There are no specific routines emphasised in the organisation, and just like most companies, the managers and workers come in to the work place to perform their job and the cycle goes on. This behaviour does not encourage any worker to perform their job better and if ever changes will be implemented within the organisations it will not look peculiar. The new training programs that will be implemented will focus on customer service. In industries like in Coca Cola customer service is a very important aspect in sustaining the loyalty of the consumers. The routines can easily be changed due to the fact that there is no particular routine in the work place. Organisational Structures- the management within the stores have limited hierarchy and the overall setting is informal because there are no strict rules and regulations within the convenience except for the usual the punctuality and absenteeism. The management structure in Coca Cola encourages collaboration with Coca Cola but competition with other organisations in the same industry. The power structure within Coca Cola is democratic because prior to the changes in the management sectors that will feel the impact of the changes directly will be educated and informed and also their opinions will be heard. Control Systems- In Coca Cola the most closely monitored is the distribution of softdrinks. The company does not emphasise punishment and rewards to the employees, apart from the usual which is the bonus for rewards and removal from the job for punishment. There are few controls in the workplace and the control in the workplace is associated with the history of the company wherein it provides the customers fresh products. Power Structures- the main beliefs of the senior management of Coca Cola is that the success of the company is due to the efficient evaluation of the challenges in the workplace, as well as, the market and quickly respond to the opportunities. The power is distributed to three management teams, the senior leadership team, vice presidents and the division leadership. The dominant culture of the organisation is its being practical and open to the opportunities given to them. The changes in the management programmes can be implemented easily because the proposals of the company are attainable and do not have a negative impact on its employees. Overcoming Resistance Resistance of the employees in the change management programmes in any company is inevitable however overcoming the resistance is important in order to implement the required changes in the management strategies. According to Kotter and Schlesinger (1979) there are six approaches that an organisation can use in dealing with the resistance by the workforce and these are: Education and Communication- In order to overcome the resistance in Coca Cola the employees should be educated and informed regarding the transformations within the company before implementation to prevent incorrect information that will surround the work area. Participation and Involvement- the employees must be involved with the planned changes in the management programmes of the company because once they become involved the employees will not resist but instead will participate in the transformations that will be undertaken. Facilitation and Support- Some of the employees will resist the changes because they are unable to adjust with the new programmes implemented by the management to avoid resistance the management must support the employees that are having a hard time with the changes, establishing a support system will aid the employees to quickly adjust. Negotiation and Agreement- Coca Cola should talk and negotiate with the employees, and during the talks the management must discuss the incentives they will receive once they accepted the changes in the management strategies. Manipulation and Co-option- if the other approaches did not work inviting the union leader to participate and be a representation in the change process will aid in overcoming the resistance to change. Explicit and Implicit Coercion- if all approaches did not work the last step would be forcing them to accept the implemented changes and threaten them that if they will not comply the employees will lose their jobs. Conclusion Change management is basically defined as the formulation and assimilation of change in a methodical process. The major objective of change management is the introduction of innovative means and systems in the work organisation. This can similarly be compared to the application of certain information technologies in the company or the adoption of new marketing strategies. Businesses must normally undergo change in order to evolve to a higher level of for instance, stability, management or production. Appointing a new head officer, for example, can greatly enhance his subordinates based on his management principles and personality. From these discussions, we may conclude that change management is a process in which all companies undergo. This is an important procedure because it enables the organisation to make decisions that will be advantageous and beneficial to the company. In addition, organisations that are open to change are generally more successful compare to companies that re sist it. In a globalise market, new technologies and procedure are emerging rapidly, in order to keep up with this progress a company must be willing to adapt to management changes. The international, as well as, the local market has a very stiff competition, therefore in order to be on top change management must be utilised by companies. Coca-Cola is one of the best examples of companies that utilised change management efficiently and have yielded positive results. The evidence is the dominance of Coca-Cola in the soft drink industry not just in Asia but all over the world.

Sunday, January 19, 2020

Modularity in Development

Modularity is found in all facets of life and is very important in the biological development of an organism. Simon (1962)(in Gilbert, 7th ed.) argued that modularity is important in nature for the design and description of complex systems at all levels. He gave the example of two matchmakers to explain how modularity is important in the stable development of complicated system. Living beings are not composed of hierarchies. â€Å"Each entity is an organized array of constituent modular parts, and at the same time, the constituent of a larger module.† (Gilbert S., 7th ed.) These modules interact among themselves to form a larger coherent module. An evolutionary module is characterized as a unit that functions as an individual in respect of three processes of replication, interaction and evolution. (Lewontin (1970), in Bolker, 2000) One level in which modularity is clearly seen is in the later stages of embryonic development. According to Bonner (1988, in Gilbert 1998, pp.172), â€Å"Modularity is associated with ‘gene nets’ that can participate in many different aspects of development.† This happens through discrete and interacting modules. Klingenberg has defined modules as â€Å"units that are internally coherent by manifold interactions of their parts, but are relatively autonomous from other such units with which they are connected by fewer or weaker interactions.† (Klingenberg, 2002) Modules are, therefore, said to be â€Å"individualized† units separate from their surroundings. Raff listed the characteristics of developmental modules in his definition. He said that modules must possess certain â€Å"discrete specification, hierarchical organization, interactions with other modules, a particular physical location within a developing organism, and the ability to undergo transformations on both developmental and evolutionary time scales.† (Raff 1996, qtd. in Bolker, 2000) He explained that modules are â€Å"dynamic entities† which represent localized processes as seen in morphogenetic fields rather than â€Å"simply incipient structures† like organ rudiments. Modules are found to have external connectivity along with internal integration. So, modules allow for the three processes of dissociation, duplication and divergence, and cooption. (Raff 1997, qtd in Gilbert, 1998) Dissociation lets one module change without affecting other modules and that, in turn, permits heterochrony. Dissociation also allows allometry, letting different parts grow at different rates. The principles of duplication and divergence are seen in the variations of themes produced by morphogenetic fields. These are seen in different sizes and shapes of teeth, and the difference in hind limb and forelimb. Modularity also permits cooption, such that the same module can create both, jaws in fishes and mammalian middle ear cartilage. (Gould 1990, in Gilbert 1998) Modules can also undergo developmental and evolutionary change separately from other modules. The signaling interactions within modules over a distance are carried out by morphogens (Neumann, Kersberg, Ferguson, Gudon and Bouiillot, qtd.   Klingenberg, 2002) These are proteins of families like FGF, hedgehog, Wnt or TGF-?, or molecules like retinoic acid. These are termed as â€Å"panacrine† factors. These factors stimulate the transcription factors in cells through the signal transduction cascades between them. This brings about a stimulation of a specific feature or factor in the cells in a module. Each module in an embryo makes a different level of a living entity. E.g. a cell is a part of tissue and organelles are parts of cells. Organelles must function to make a coherent cell and cells must function to make a coherent tissue. Modular units lets different parts of the embryo develop without interfering with other units. So development occurs through discrete and interacting modules. According to Keller (1986) (in Bolker, 2000), the best-characterized module is the dorsal marginal zone (DMZ) of the â€Å"Xenopus† gastrula. It fulfills all the necessary criteria for a module. It can be physically isolated from the rest of the embryo and still undergo shape change, so it can be said that convergent extension is intrinsic to DMZ; the force-generating function is uniquely localized to DMZ; all cells within the DMZ interact to produce overall shape change; and lastly, this region can be identified in other amphibian embryos and related fish, like sturgeon. Other modules, apart from morphogenetic fields, are imaginal discs, like the wing imaginal disc of Drosophila; cell lineages like inner cell mass or trophoblast, insect parasgments, and vertebrate organ rudiments, somites, rhombomeres in flies, RTK-Ras or Wnt, or IP3 pathways are also considered to be developmental and evolutionary modules. Katherine Anderson first discovered a morphogenetic determinant i.e. an mRNA for the snake protein in her laboratory of Cristiane N?sslein Volhard. â€Å"She rescued eggs from homozygous snake mothers by injecting them with small amounts of cytoplasm from wild eggs.† (Gilbert, 1998) Instead of an entire dorsal cuticle being developed, the dorsoventral pattern was restored in them. They also carried out experiments on Drosophila. They showed that a morphogen could be stored as mRNA, but it could be localized to a region of cytoplasm. Modules can associate with other modules in new ways. Examples at molecular level are proteins like ?-catenin, which can be either a part of Wnt pathway or a cell adhesion factor. At cellular level, the Hedgehog module, which is used to make a border in insect blastoderm, is later used in making eyespots of the wing (Keys et al 1999, in Gilbert, seventh ed.). Buffering of modules is also seen, e.g. the â€Å"double assurance† of Spemann (1927) (in Gilbert, 7th ed.) Modules play an important role in evolution. Evolutionary biologists consider modules as sub-units or components of a larger system. Averof and Patel (1994) showed that the pattern of Ubx and abd-A Hox gene expression correlates with the presence or absence of the modification of thoracic limbs and feeding maxillipeds.(Gilbert, 1998) The maxillipeds form only when the genes are inactive. In vertebrates, the distinction between cervical and thoracic vertebrae, and that between cervical and lumbar vertebrae is mediated by Hox genes.   This is apart from the main role in development. Thus, modular units play important parts in an embryo. Works Cited Gilbert, Scott. â€Å"Modules: Key Pieces in the Integration of Developmental and Evolutionary Biology.† Chapter 23. Developmental Biology. Seventh Edition. [Online] Klingenberg, Christian P. 2002. â€Å"Integration, modules, and development: molecules to morphology to evolution.† [Online] Bolker, J.A. 2000. â€Å"Modularity in Development and Why It Matters to Evo-Devo.† American Zoologist, 40:770–776, 2000. [Online] Gilbert, Scott F. 1998. â€Å"Conceptual Breakthroughs in Developmental Biology.† Journal of Biosciences, 23, No. 3, Sep 1998, pp. 169-176. Indian Academy of Sciences. [Online]               

Saturday, January 11, 2020

Right to Education Act 2009

Right to Education Act 2009: Major Issues and Challenges By:sudarshana Rana India remained a major center for education of the world in the ancient and medieval period, during the British Raj. India’s traditional system of knowledge system was by and large destroyed and no other alternate system was created to fill this vacuum. Presently India has emerged as a leading nation in the world. On the other side there are continuous challenges to India. According to UNESCO data ‘largest number of illiterate people of the world are in India’.In the post- independence era, numbers of steps were initiated in this direction. The preamble of Indian constitution emphasized the need for equal opportunities for the entire population of the country irrespective of caste, creed or religion. The Constitution of India in A- 21 (A), 24 and 39 of the directive principles of state policy pledges its commitment towards the cause for upliftment of children. According to A-21(a) the stat e shall provide free and compulsory education to all children of age of 6 to 14 years as stated by law.The Background of the Right to education In the early 1990’s India initiated major economic reforms and intensified the process of globalization. India’s political and social life was also pressing through a phase which posed the danger of long accepted value. To enable the people to benefit in the new environment would require new designs of human resource development. For this purpose there was no other alternative except for educating the entire nation. The national policy of Education (NPE) was adopted by parliament in may 1986.The new policy lays special emphasis on the removal of disparities and to equalize educational opportunity by attending to those who have been denied equality so far . The National education system plays a positive interventionist role in the empowerment of women. The most important initiative in this direction was the sarv – shiksh abhiyan by which education had to reach each and every Indian . These all initiative failed to deliver the desired results . It is being realized that right based development of children must be the center of planning.The UPA government gave a top priority to universalization of education . In the common minimum- programme in 2004 , it pledged to rise public spending in education to at least 6% of the GDP with at least half this amount being spent on primary and secondary education. A national cooked nutritious mid- day meal scheme funded mainly by the central government , was introduced in primary and secondary schools. Government also universalized the integrated child development services (ICDS) scheme to provide a functional anganwadi in every settlement and ensured full coverage for all children.State level variations in literacy : The states like Kerala have done a wonderful work in this direction and such experience can be valuable guide map for the states where the literacy level is quite low. If the existing rate of literacy is allowed to continue then it will be quite difficult to achieve the target of â€Å"universalization of education even by 2015, a deadline which has been set up by UNESCO â€Å". Major challenges and issues 1. Finance has been a major problem in front of the government.What- ever the finances provided by the central government for education is not properly utilized by the various state governments. It has been found that funds for this purpose are systematically diverse by various state governments. 2. Excessive infiltration and migration from the neighboring countries pose a serious problem . The total number of migratory population in India is more than 50 million which is more than the total population of the countries , therefore such migrated population makes quite difficult the implementation of right to education act throughout the country. 3.Excessive poverty: The majority of population is living under extreme poverty conditions and hence, people do not prefer schools and go in search of jobs or self- employment professions. Therefore without removing poverty, the act cannot be implemented in the full spirit. 4. Lack of involvement of panchayati raj institutions and other social organizations ; it is important that various institutions and grass root level organization must be involved since these institution are directly linked with the common masses and success of the literacy programme is possible only through their involvement.In nutshell, it can be concluded that the Right to Education Act is a major revolutionary step in the history of post independent era. Private sector has also come to play role in the education –the need of the hour is to have strong public private partnership for the implementation of this act. Moreover, there is a strong need for regular monitoring of this act on a regular basis so that failures can be checked timely.

Thursday, January 2, 2020

Literature Review on Business Ethics - 6430 Words

Organizational Design Business Ethics: A Literature Review Abstract A review of the current literature regarding business ethics was conducted analyzing scholarly peer-reviewed articles about business ethics and their relation to leadership, managerial decision making, corporate social responsibility and overall corporate structure. Increased corporate scandals and the discovery of a rise in unethical business practices have thrown the topic of business ethics into the spotlight. Organizations are expected by their stakeholders to implement strong ethics within their corporate structure and culture. 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